Posted on July 1, 2010 by cruisemuse Copyright – Princess Cruises aaaaah… Alaska. While my right brain fed vicariously on the travel porn of the recent Princess Cruises social media junket; my right brain couldn’t help but wanting to analyze data and results. (RT @TripAdvisor: Travel porn is watching people do things you’ll never do in places you’ll never go.) Certainly the sales and marketing team at Princess had some key metrics and outcomes in mind. Or maybe they just [...]
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When they’re not out practicing Twitter jujitsu, social media managers craft companywide guidelines and also proselytize within the ranks. Some employees inevitably balk at the idea of tweeting about their jobs because it sounds suspiciously like more work. Others worry—often rightfully—about oversharing themselves into trouble. Last year, James Andrews, a vice-president at the PR firm Ketchum flew to Memphis to talk to employees at FedEx (FDX), one of the agency’s largest clients, about digital media. Shortly after arriving in Memphis, [...]