Signature Travel Network Hosts Inaugural Luxury Forum in Dallas, Texas
Dallas, Tex. (April 11, 2019) – Signature Travel Network held its first Luxury Summit in Dallas, Texas on April 10. The sold-out event featured senior representatives from a variety of industries and organizations within the luxury segment, as well as over 250 Signature members.
“We are proud of our first Luxury Summit,” said Ignacio Maza, Executive Vice President for Signature; “Luxury travel is the fastest-growing segment of our business, and our greatest opportunity. This event allows our members to learn from experts in the luxury space, both within and outside the travel industry, and be even more successful going forward.”
Summit speakers included Milton Pedraza, CEO of The Luxury Institute, the premier organization conducting research on affluent consumers and the luxury goods industry, as well as successful sales professionals serving the affluent. Pedraza presented the results of the new affluent consumer survey, as well as the best approaches to succeed in todays’ market. Rainer Jenss, CEO of The Family Travel Institute, followed Pedraza and discussed the latest trends in the luxury family travel segment as well as new research conducted in conjunction with Travel + Leisure magazine. In addition, attendees received updates from leading luxury travel brands, including Abercrombie & Kent, Seabourn Cruise Line, and Tourism New Zealand. Representatives shared latest news on luxury travel for 2019 and beyond, including trends, what’s selling, and insider information to close sales.
Maza, who is leading Signature’s Luxury Business Development, focused on new and emerging destinations and how to present these to Signature clients. Christine Conklin, Signature’s Vice President of Marketing, demonstrated Signature’s new and industry-leading marketing tools that assist members in selling luxury travel and building a closer relationship with their clients.
Later in the day, Pedraza moderated a Luxury Experts panel which included senior representatives from the fields of wealth management, luxury watches, bespoke men’s clothing, and luxury real estate. This interactive session gave attendees an opportunity to learn best practices and the latest consumer trends from leaders selling to and serving the affluent consumer.
“I believe expertise and human connection have never been more important to the affluent consumer,” said Pendraza. “This Luxury Summit is a great way to learn from the experts and position Signature travel advisors for continued success.”
About Signature Travel Network
Signature Travel Network® is a member-owned, travel cooperative, headquartered in El Segundo, California, with a regional office in New York City. The network was established in 1956, and today, includes more than 284 member agencies with 589 retail locations in the United States, Canada, Brazil, Australia, New Zealand, Mexico and the Caribbean. Collectively, Signature members generate more than $8 billion in annual travel sales. Signature’s objective is to serve the needs of its members: boutique specialists, internet-based marketers and multi-location agencies, among others. Signature members include successful travel consultants who proudly serve a diverse group of clients. For more information, go to https://www.signaturetravelnetwork.com/.
Media Inquiries:
Katrina Petty, Signature Travel Network, katrina@signaturetravelnetwork.com, (323) 886-4001.
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