Capitalizing on the growing popularity of craft beer in the U.S., Carnival Cruise Lines has entered into an exclusive agreement to offer Tampa-based Cigar City Brewing’s craft beers on all of its Florida-based ships.
Beginning July 13, 2014, Cigar City’s Florida Cracker Belgian-Style White Ale and Invasion Pale Ale will be available on 13 Carnival ships sailing from five Florida ports. Combined, those ships carry more than two million guests each year.
The agreement — the first partnership of this magnitude between a craft brewery and a major cruise line — was announced Sunday, July 13, at an event aboard Carnival Legend at the Port of Tampa.
“Carnival continues to seek high-quality brands to enhance our guests’ experience, and Cigar City Brewing has been rated among the top craft breweries in the world,” said Eddie Allen, Carnival’s vice president of beverage operations. “Cigar City Brewing craft beers are a fantastic addition to our already extensive beverage menus and will provide our guests a chance to enjoy two delicious and refreshing beers that aren’t available on any other cruise line.” Allen noted that Carnival also offers its own private label draught beer, ThirstyFrog Red, which is available throughout the fleet.
Florida Craft Brewing Trends
Over the past decade, the number of craft and microbreweries has grown dramatically across the United States and consumer demand for craft brews continues to increase. In 2013 in Florida, the state’s 66 small breweries produced 130,000 barrels (4.03 million gallons) of craft-brewed beer for an economic impact of $875.8 million, ranking the state 12th in the nation.
Nationwide, in 2013 the overall beer market represented total sales of $100 billion, of which $14.3 billion was craft beers. That represented a 20 percent increase in craft beer sales and an 18 percent increase in production volume over 2012, according to the Brewers Association.