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Our goal is to encourage our audience make the most of every moment along life’s journey. We do that by sharing about the experiences, destinations, foods, and products that help us in our pursuit of an extraordinary life.
Since 2009 we have been bridging relationships between brands and consumers through social media, blog posts, videos, photos, podcasts, newsletters, and live events. We can structure partnerships to accommodate almost any budget. Let’s get creative!
We are currently accepting:
- Brand Ambassadorships
- Press, Media, and FAM Trips
- Disclosed Sponsored Posts
- Social Media Campaigns
- Advertising on our website (banner, text, and link)
- Newsletter Sponsorships
- Video and live event hosting
Typical members of our audience tend to be more affluent, college educated, professional or white collar workers, home owners, with strong interest in travel, technology and luxury brands. 44% have a net worth of over $1,000,000. We have slightly more females than males. And while 50% of our audience is in the 35-54 year old category, 25-34 year olds make up the single largest age group coming in at 34%.
By the Numbers
We are consistently recognized among the top online influencers in the travel industry and have a combined social media footprint of over 140,000 followers across all platforms. (The numbers below represent Rick, Sandi, and the MidlifeRoadTrip brand’s combined followings.)
- 114,000 Twitter
- 12,000 Facebook
- 8,500 Instagram
- 4,700 Google+
- 3,100 Pinterest
- 1,800 LinkedIn
MidLifeRoadTrip.TV averages around 17,500 unique visitors per month and has just over 20,000 subscribers.
Rick is the founder/creator and co-host of the Midlife Road Trip. The Travel Media Group names Rick as one of the “Top 20 Twitter Travel Experts” in a list that includes Anthony Bourdain and Andrew Zimmern.
Rick owns a video production company that developed the creative concept used in Budweiser’s 2009 Designated Driver Campaign. Rick is from Atlanta where he resides with his wife, Denise, and two cats.Rick Griffin
Sandi is a creator, a writer, a producer, a storyteller and public speaker who shares her unique and often humorous perspective. Whether in front of or behind the camera she brings her audience along for every mouthwatering bite, every scenic mile, and every entertaining encounter along the way!Sandi McKenna
Neal Campbell is our Chief Creative Officer and Director of Dazzle. As a podcast pioneer who produced one of the first financially successful podcasts. GeekBrief.TV was an Internet TV show that combined comedy and news about consumer electronics. When the show ended in 2010 because of divorce, it was generating a half a million dollars per year in revenue with average downloads of 300,000 per episode.Neal Campbell
Kalyn Mostfa is our Public Relations Manager and Travel/Lifestyle Editor. Kaelyn started with Midlife Road Trip in 2016 as a correspondent, recounting her travels in locations throughout the Caribbean, Europe, Asia, and the Middle East.Kaelyn Mostafa
Sabrina Kathleen is a Midlife Road Trip correspondent and contributor. A talented photographer, world traveler, and free spirit she seeks out the local experience from food finds to off the beaten path adventures.Sabrina Kathleen
Krista is an influential coach, trainer, and consultant who has enjoyed a highly successful 20+ year career in the pharmaceutical and healthcare industries, all the while traveling extensively for both business and pleasure. Her vast business experience, passion for helping others, and love of travel have made her an extraordinary speaker, facilitator, coach, and trainer aimed at improving performance outcomes by aligning people strategies with their goals from communicating, to career changes to turning your dreams into reality.
As a Midlife Road trip correspondent, she shares her experiences on land and sea from multigenerational travel, to where to find the best eats in the French Quarter and much, much more.Krista Gallaty
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